SKYROCKET YOUR REVENUE

Grow New MRR. Boost Expansion MRR. Shrink Churn.

We help CROs and other revenue leaders unite marketing, sales, customer success, finance, and IT to drive profitable growth. Let us help you improve each stage of your customer journey—from awareness through referral—and let’s make your revenue soar!

Revenue Discovery

  • Pinpoint which customer journey stages to focus on
  • Deep-dive into underlying business processes and tech
  • Uncover and verify opportunities to grow revenue
  • Share insights and recommendations to get buy-in
  • Craft a Revenue Growth Plan to guide implementation

Top Questions CROs Have About Revenue Discovery

'SKYROCKET YOUR REVENUE' sounds ambitious. What growth rate should I aim for?

Aim high! During our first conversation, we’ll discuss a range of growth rates commonly targeted by B2B SaaS CROs based on current Annual Recurring Revenue (ARR).

How can improving our customer journey boost our revenue?

During our first discussion, we’ll review the 9 areas of the B2B SaaS customer journey and the metrics that drive revenue growth.

Which B2B SaaS business processes will be reviewed during the Revenue Discovery, like forecasting?

Here are a few of the Lead-to-Revenue business processes that underpin the B2B SaaS customer experience. Depending on your goals, we can deep-dive into some or all of them.

  • Lead Generation
  • Lead Management
  • Campaign Management
  • Account Management
  • Opportunity Management
  • CPQ (Configure, Price, Quote)
  • Approval Management
  • Contract Lifecycle Management (CLM)
  • Order Management and Provisioning
  • Case Management
  • Knowledge Management
  • Subscription Management
  • Subscription Billing
  • Usage Mediation, Rating, and Processing
  • Taxation
  • Payment Processing
  • Collections
  • Accounting and Revenue Recognition ASC 606
  • Forecasting
  • Territory Management
  • Sales Enablement
  • Reporting and Analytics

Which specific technologies are involved in the Revenue Discovery, like Salesforce Sales Cloud?

Depending on your goals and current tech stack, we can deep-dive into some or all of these platforms:

Salesforce

  • Salesforce Sales Cloud
  • Salesforce Sales Cloud Einstein
  • Salesforce Sales Engagement
  • Salesforce Sales Analytics
  • Salesforce Revenue Cloud (CPQ, Billing)
  • Salesforce Partner Relationship Management
  • Salesforce Experience Cloud
  • Salesforce Service Cloud
  • Salesforce B2B Commerce
  • Salesforce Revenue Intelligence

DocuSign

  • DocuSign eSignature
  • DocuSign Gen
  • DocuSign Negotiate
  • DocuSign CLM

Adobe

  • Adobe Sign

Conga

  • Conga Composer
  • Conga Contracts
  • Conga Sign

Google

  • Google Ads
  • Google Analytics

Avalara

  • Avalara AvaTax

MuleSoft

  • MuleSoft Anypoint Platform
  • MuleSoft Composer for Salesforce

Tableau

  • Tableau Cloud
  • Tableau Desktop

NetSuite

  • Integration between Salesforce and NetSuite

Intuit

  • QuickBooks Online
  • Integration between Salesforce and QuickBooks Online

Does WingWalker also help implement the recommendations from the Revenue Discovery?

Certainly! We can help you and your team carry out your Revenue Growth Plan, improving your customer experience and boosting revenue.